Downtown Rutland

vintage inspired street sign design mockup on brick building – red, yellow, and teal with bold typography

project overview

A pop of energetic, retro-inspired brand colors breathe new life into downtown rutland's historic district. the clean, modern lines of the city skyline and sans serif typography beckons visitors to take a stroll and discover the destination's locally-loved attractions, art, food, and more. Named “the gold standard of downtown branding” by the vermont downtown coalition, the district's visual identity received acclaim from various organizations, partnerships, and professionals in the state.

project type

Branding + Visual Identity

year

2022

my role

Brand Designer

client

Downtown Rutland Partnership

Two rack cards with a colorful design describing murals in downtown rutland on a table with a yellow background.

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